For example, your KPI could be ‘percentage decrease in CPA in the last month‘. And by short term, I mean within a year. For example, if one of your internal goals is to improve the quality of your outreach emails, you can then choose ‘response rate’ as an internal KPI. Related Article: How to become Champion in Data Reporting. By aligning/re-aligning your external and internal goals on a daily/weekly basis, you and your team can stay focused and productive and achieve the organizational goals (core business objectives) in the most effective manner. at multiple levels (organizational level, department level, individual level). EPS stands for earnings per share. This book has been written to help you implement attribution modelling. Use date range of at least 3 months, better 6 months. When it comes to earning buy-in and winning over even the most skeptical executive , the SMART goal framework can move mountains. This is possible only when the metric has the ability to provide recommendation(s) for action which can have a high impact on the business bottom-line. #29 If your analysis doesn’t include recommendations then it is not an analysis. Unlike a business goal, a mission is not something that you aim to achieve. For example, if you work as an SEO, your external goal is to increase customer acquisition and decrease customer acquisition costs through ‘Search Engine Optimization’. External KPIs are tied to external goals and are used to determine how you or your team/department are performing, in achieving external goals. For example, if you are using a compound metric (a metric which is made up of several other metrics) as a KPI and it takes several months to compute it once and then several more months to compute it the second time then it is not a good KPI, as you can not make timely decisions on the basis of such KPI. You must be able to quantify your goal. If your weekly goal is to generate $4167 in sales then what should be your daily goal? It should target a very specific outcome. It isn’t an opinion. The external goals and their corresponding external KPIs must be shared across your team/department so that everyone is aware of what their team/department is trying to achieve. ‘Time-bound’ goals bring urgency and help you in staying focused and motivated. A combination of leading and lagging KPIs will paint a clear picture of your organization’s strategic performance and empower you to make agile decisions to impact the success of your team. Let us look at the internal and external goals of an SEO guy. An analysis without solid recommendations is just data puking. However, if you’re just getting started or aren’t ready yet to invest in something like this, a KPI template gives you a simple way to track your metrics in one place. It is the projected revenue (repeat business) a customer will generate during his lifetime. For example, for the business goal ‘Acquire new customers‘, the following can be your external goals: For the business goal ‘Retain existing customers‘, the following can be your external goals: For the business goal ‘Increase website sales‘, the following can be your external goals: Similarly, for the business goal ‘Decrease acquisition cost‘, the following can be your external goals: External goals are department/function specific. KPIs indicate whether an organization has attained its goals in a specific time frame. There are three broad categories of KPIs: #1 Business KPI (also known as ‘high level’ KPI) – It is the KPI set up for measuring the performance of a core business goal. Thus ‘where’ can also denote ‘efficiency’. 136 Key Performance Indicators Examples (The Complete List) Karola Karlson. A key performance indicator is a financial and non-financial measure used to help an organization measure progress towards a stated organizational goal or objective. For example, do not use the bounce rate as KPI. The ‘total economic value’ also takes into account the role played by micro conversions and conversions which assisted and completed the sales. #10 Return on Ad Spend (ROAS) It is used to evaluate the efficiency of investment in an ad campaign. An organization should use KPIs at multiple levels (organizational level, department level, individual level). Acquire customers through organic search traffic. Following are examples of different categories of external KPIs: The metric you choose as an External KPI must highly impact the corresponding external goal. It is the profit after interest and taxes, Net Profit = Sales – Total cost (this includes any direct and indirect cost + interest + taxes). #2 External KPI (also known as ‘low level’ KPI) – It is the KPI set up for measuring the performance of an external goal. Net Profit Margin = (Net Profit/ Sales) * 100. 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